NARRATIVE STRATEGY

Brand Copy Manager, Dose

Voice is not a pattern of speech, but a pattern of thought.

Brand tone-of-voice

I was the first to define Dose's brand voice, creating the foundation for a cohesive narrative strategy that laid the foundation for a forthcoming brand refresh and awareness campaign.

1.png
2.png
3.png
4.png
5.png
6.png
7.png
8.png
9.png

Brand positioning

I wrote positioning statements that were integrated into the final brand marketing strategy, presented to the team by the VP of Marketing.

Brand taglines

In consumer insight testing, one of my lines stood out: "make a measurable difference in your life and your lab results.” This line was unifying, with 8 customers and 8 prospects responding to it directly and positively. This insight was a clear signal that rallied the new brand narrative.

Winner

Make a measurable difference in your life and your lab results.

Website refresh

With a cohesive brand narrative in place, I worked cross-functionally with stakeholders and a UX designer to establish Dose as a healthy aging platform by rewriting their website. (Launch forthcoming.)

Click image to expand. From left to right:

  1. Homepage

  2. Product Philosophy

  3. Scientific Approach

Looking for more?

Read my case studies from my time at Bonafide Health, or view my previous portfolio & see how far I’ve come.